Patrick is a writer, creative thinker and innovator (or so he’d like to believe anyway:). Please don’t burst his bubble – it would be rude to do so.
Currently the MD of Ogilvy One, I have travelled many countries picking up cultural sensibilities that I hope have strengthened the single trait I believe essential to any form of persuasion – be it written or spoken – empathy.
In my personal journey I have found that unless a man has empathy his words are going to be as useful as we say in Australia as”tits on a bull”. Empathy and a deeper understanding of this key concept -including its ability to effect lasting change – is what I have made the focal point of my life’s journey.