The depths it feels obliged to sink to – every now and again. These commercials for Kotex China really take the cake. Besides offending sensibilities, one struggles to to see what good they could possibly do for a brand in the Internet age by offending Cats and Chinese men! The brand’s errors of judgement don’t just stop here however. In behaviour that can only be termed defensive, what the brand has done is disabled comments on its YouTube Channel – ostensibly due to the negative response the ads received. In doing so, they didn’t limit their losses, they extended them. By not listening to feedback that could have helped them develop a response more in line with the expectations of the public.