Sorry Hong Leong – but I won’t be refinancing with you


Recently the finance company Hong Leong ran this dreadful ad using the character of a Philippina maid played by a male Chinese actor in HongKong.

It makes me wonder when people will understand that the most hurtful thing you can do to a community is stereotype them.

Everything about the ad is wrong. It’s portrayal of some Asian ethnicities as subservient to others – disgraceful and I think soon to be untrue anyway given trends. The portrayal of the helper as inept – the very people we trust our children with or I do mine anyway. And the sheer insensitivity of the script. Have indeed relationships deteriorated to such a level that communication between two asian ethnic races is is not possible even in a theatrical context (ie an ad!).

I think the Furore is fairly well justified. Hong Leong is certainly one bank I won’t be refinancing with.




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