A few days ago, President Obama visited Costco. Not Walmart. Costco. Why? Costco had let a key piece of content be known. It paid its workers three times the minimum wage. That was something President Obama couldn’t help but take notice off, especially since he was about to say, in his State of the Union address that “America deserved a raise”.
Well Costco’s profile certainly got one. Through a key piece of content. A simple fact – it pays its workers three times what it needs to – by law!
This is the power of content and why our goal at Insanity is to help our clients understand and leverage it for their benefit. Contact us to develop a content strategy for you. Who knows what it could lead to. Maybe, even a visit from the President of the United States of America!