Recently, social media exponent, Jeff Bullas suggested on Twitter that following people was a good way to build your profile as Twitter etiquette usually means they follow you back.
I don’t disagree with Bullas as it’s what I’ve noticed myself first hand using the tool over a period of several years.
There were mixed reactions to Bullas’ tweet however including one from Ruby who said that adopting such a strategy was lazy and would simply bulk up the follower list.
Ruby’s point can’t be dismissed either, but I still think Bullas’ idea of followership works if a bit of intelligence and a few simple courtesies (which I am sure he intended) are adhered to.
Like matching profiles to hash tagged interests for example.
Hash tagging is simple, something anyone can do and makes it more likely for you to find profiles with a genuine fit with yours.
Twello is one directory-based tool that can help in this respect.
But hash tagging is key word not context based. It isn’t perfect as a result and so it may pay to manually explore context and tweet history to more meaningfully identify potentially fruitful relationships
Ensuring a fair and efficient Content Exchange is the third part of the equation. Like any relationship, even the ones on Twitter are based on the principle of give and take.
When this is equated, and in balance, mutual benefit and gain is enjoyed.
In the process, profiles are developed with a real chance of success; one that includes the possibility of being monetised in the future!